About Us

Sporting Goods Specialists Limited (SGS) was established in 1997 as an importer and distributor of Sporting Goods to the New Zealand retail community.
We have established ourselves as one of New Zealand’s leading sports wholesalers. SGS now represents a group of leading International Brands across a wide spectrum of sports including racket sports, fitness, field, and leisure sports.
SGS have a very talented, knowledgeable, and committed team who ensure that we offer a high level of service and support to our retail partners and consumers.
Many of our team have played a variety of sports at a very high level, and we understand how important quality equipment is to an athlete. We continually strive to ensure we meet the needs of the individual with our equipment.
Our success today is largely because of the business relationships and trust that we have established with our customers over the years.